Spearheaded by Group Chief Information Officer Wojciech Łącz , a digital transformation is taking place at AccorInvest with the entire company ’ s involvement
ACCORINVEST
Spearheaded by Group Chief Information Officer Wojciech Łącz , a digital transformation is taking place at AccorInvest with the entire company ’ s involvement
In a conversation with Sustainability magazine , AccorInvest ' s Group Chief Information Officer , Wojciech Łącz , provides an insight to the company ' s digital transformations and explains why the entire workforce needs to be 100 % onboard and engaged for the company to reach its ESG goals and deliver a consistent and outstanding customer experience .
But first , let ’ s take a look at AccorInvest ’ s story and its current status as the leading * hotel operator and owner in Europe , mainly in the economy and mid-scale segments , with a presence in Latin America and Asia also .
The AccorInvest Group was created in 2017 as part of a reorganisation of the Accor Group , which owns internationally recognised brands such as Sofitel , Novotel , Pullman , Mercure , ibis . The objective of this reorganisation was to place the real-estate assets and hotel operation activities within a dedicated structure to enhance their value and development .
Today , AccorInvest distinguishes itself with the complementary nature of its two businesses , which combine realestate value and operating performance : the management of hotel properties and businesses , and the operation of these assets under hotel 14 brands owned by the Accor Group , covering a total of 122,000 rooms , and generating a high volume of annual revenues .
54 January 2023