EXECUTIVE INSIGHT
PLEASE INTRODUCE YOURSELF AND TELL ME ABOUT MOLSON COORS
» I ’ m Craig Woodburn , Sustainability Director for Western Europe at Molson Coors Beverage Company .
Molson Coors Beverage Company is one of the largest brewers in the world , and within our region of Western Europe is custodian of some of the UK ’ s bestknown brands such as Carling , Coors and Madrí Excepcional , alongside awardwinning local favourites like Sharp ’ s Atlantic IPA , Franciscan Well Chieftain IPA in Ireland and La Sagra Cerveza Premium Lager in Spain .
I have been working in environmental compliance and sustainability for more than two decades , across various sectors around the globe , integrating different learnings and opportunities to help businesses become leaders in the sustainability arena . It is an exciting time to step into this area with Molson Coors and to showcase some of the industryleading work being done within the company .
The biggest change I ’ ve seen in recent years is an acknowledgment of the need for sustainability input into the widest of business discussions . It ’ s been a refreshing change and something that has already been very evident during my short time at Molson Coors .
WHAT IS MOLSON COORS DOING TO DRIVE SUSTAINABILITY IN PROCUREMENT , BREWING , SUPPLY CHAIN , ETC ?
» Back in 2017 , Molson Coors set ambitious sustainability targets to achieve by 2025 against areas aligned to the UN Sustainable Development Goals where we felt we could have the greatest positive impact . Those goals , part of our Environmental , Social and Governance approach , form what we call Our Imprint – so called because we believe that every time one of the drinks we make is picked up , an imprint is left behind , and we want that imprint to be a positive one .
In November 2023 , we had our net zero targets approved for our global business out to 2050 by the Science Based Targets Initiative ( SBTi ), outlining our commitment to reach net zero across our Scope 1 , 2 and 3 emissions .
The business has already made significant progress towards these goals . We hit our target to reduce carbon emissions in our direct operations in Great Britain by 50 % by 2025 four years early , and we ’ re now aiming to reach net zero Scope 1 and 2 emissions across all sites in Britain by 2035 . We announced a £ 100m investment in our UK production network in April , which will play a crucial role in supporting our progress to meet these commitments .
As we accelerate our progress towards our whole value chain target , we are continuing to increase engagement with our suppliers to understand the challenges they face and collaboratively develop solutions , with the support and experience of our procurement teams .
Data collection , accuracy and availability is a key priority for us and our suppliers and customers . It is essential for targeted reductions , as well as driving
116 January 2025