MIHAELA FRĂSINEANU
MIHAELA FRĂSINEANU
TITLE : STATE COUNSELLOR FOR THE PRIME MINISTER
COMPANY : ROMANIA INDUSTRY : POLITICS
Mihaela Frăsineanu has a strong academic experience and has held significant roles in environmental protection , culminating in her appointment as State Counsellor on environmental issues for the Prime Minister in 2023 .
The partnership behind DRS “ Anything that can be realised cannot be done without partnership ,” says Mihaela Frăsineanu , State Counsellor on the Chancellery of the Romanian Prime Minister . “ That ’ s why we first started talking with the beverage industry in September 2016 and since then have implemented the DRS here in Romania .”
Coca-Cola HBC played a key role in setting up the DRS by providing essential knowledge from other European CCHBC markets .
“ We partnered with the government and other players in the industry such as beverages and beer producers and retailers ,” explains Marcel Martin , Chief Corporate Affairs and Sustainability Officer at Coca-Cola HBC . “ This group of companies , together with the government , are shareholders of RetuRO and helped to create our common vision .”
RetuRO is the most successful public-private partnership in Romania and the only partnership of this kind for the circular economy . As a shareholder of the DRS administrator , the government collaborates with producers and retailers . The system also requires key stakeholders to implement and drive it .
“ Partnerships are absolutely critical because to make an impact , all the contributors that produce or sell packages , the regulators and the government need to come together and have a common approach ,” Marcel says . sustainabilitymag . com 55