Sustainability Magazine January 2025 | Page 57

Innovation at Coca-Cola HBC ’ s Ploiești plant Coca-Cola HBC ’ s Ploiești plant is the company ’ s second-largest facility in the Coca-Cola HBC Group , generating 70 % of the total volumes sold in Romania while simultaneously exporting to 15 other countries in the region .
It is also home to state-of-the-art decontamination technology that operates on 100 % renewable electricity – for processing recycled plastic that enables the plant to transform up to 20,000 tonnes of PET annually into bottles made entirely from recycled PET ( rPET ).
“ What we do in Ploiești is closing the circle of packaging circularity and producing food grade recycled PET ,” Marcel explains . “ Innovation is absolutely critical because circular packaging requires new solutions . We have to explore , invest in and collaborate to design these new solutions .”
The investment in this rPET production unit was approved to become operational at the same time with the Deposit Return System , as , through DRS , beverage producers should access quality raw material to use in their packaging .
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