CIRCULARITY
Is DRS the future of recycling ? As one of the largest integrated DRS in the world , Romania ’ s system is setting an example for the rest of the world and proving that it is not just possible , but it is possible at scale and quickly .
Marcel points out that DRS and a country ’ s sustainability goals go hand in hand : “ All European Union countries need to reach a 90 % collection by 2029 target ,” he says . “ This is an important objective of the European Union , but it is also an important criteria for creating this concept of a circular economy .
“ We are ready to support rolling out similar schemes in other countries , including Austria , Poland and Greece , in 2025 . It is a significant initiative that takes a lot of effort , and for this reason , learning is extremely important .”
Mircea agrees : “ I hope that 10 years from now – or maybe less – when we look back and look up for the things that we developed we will say that the DRS was the best decision regarding the circular economy that the Romanian Government has taken for the last 35 years .”
CLICK HERE TO READ : MISSION 2025 , COCA-COLA HBC ’ S SUSTAINABILITY STRATEGY
CLICK HERE TO READ : COCA-COLA HBC HAS BEEN RANKED AS THE WORLD ’ S MOST SUSTAINABLE BEVERAGE COMPANY
60 January 2025