Sustainability Magazine January 2025 | Page 80

“ There ’ s either sustainable business or no business ”

That is the belief that has underpinned Daniel Schmid ’ s career and led him to become the titan of sustainability who developed a sustainability strategy for one of the world ’ s largest technology companies – SAP .

From consulting to sustainability Daniel gained his degree from the University of Kaiserslautern-Landau in Germany before beginning his career at CRM start-up Kiefer & Veittinger .
After the company was bought by German software giant SAP , he held a number of management positions across SAP in Europe , the Middle East and Africa .
In 2008 , he became part of a board project to develop the company ’ s first strategic approach to sustainability .
In 2009 he became Head of Sustainability Operations at SAP , transitioning to Chief Sustainability Officer in 2014 before retiring at the end of 2024 .
“ Daniel Schmid ’ s contributions over his remarkable career have left a lasting impact on SAP ’ s sustainability strategy ,” says Matthias Medert , who has now taken the helm as SAP ’ s Global Head of Sustainability .
“ He has been key to embedding sustainability into SAP ’ s business strategy , setting ambitious goals and continuously enhancing our sustainability performance .
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