WATER POSITIVITY
The California Water Resilience Initiative( CWRI) is transforming how business and community stakeholders address California’ s water challenges, blending innovation with collective action. CWRI, backed by major corporations including Ecolab and General Mills, is forging tangible change against the backdrop of climate-driven water stress and regulatory ambition.
“ Water resilience doesn’ t only involve efforts to increase water supply and efficiency or conserve and reuse water,” says Emilio Tenuta, SVP and Chief Sustainability Officer at Ecolab.“ It also includes projects that deliver community impact.”
The California Water Resilience Initiative Launched in 2023, CWRI is a private sector-led drive accelerating crosssectoral action to build a water-resilient future for California.
It was created in response to predictions by state scientists of a 10 % water supply gap by 2040 and has a central target to reduce, reuse and restore one million acre-feet of water by 2030.
Managed by Pacific Institute, with Ecolab as Basin Champion, General Mills as Basin Leaders and LimnoTech as technical advisor, CWRI harnesses corporate action for water positivity in California. Its strategy is rooted in impactful engagement, collaborative partnerships, and innovative solutionbuilding to close the demand gap and secure reliable supplies for the future.
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