Protection from COVID-19 has reinforced sustainability as an agenda-topping priority for businesses across the globe
SUSTAINABILITY
Protection from COVID-19 has reinforced sustainability as an agenda-topping priority for businesses across the globe
WRITTEN BY : JOHN PINCHING
The other day this author bore witness to an extraordinary conversation between two ‘ soccer dads ’, who had convened to watch their children play football . What transpired was as natural as discussing their team ’ s battle for promotion : “ I had Pfizer , and couldn ’ t believe how easy it was , how about you ?”
“ I had the Oxford / AstraZeneca one , but I ’ m not worried — I feel indestructible .”
Only 18 months ago , this conversation would have been inconceivable . Not only was an international pandemic unthinkable , but the idea that ‘ Nigel and Steve ’, a couple of replica-shirt-wearing blokes , who enjoyed a pint , could be casually name-checking pharmaceutical companies and displaying knowledge of the life sciences industry , would have been surreal to say the least .
This was , however , ‘ vaccine chat ’ as we now know it . Folk shooting the breeze about a life-saving , life-affirming injection .
This was about the travails of humanity , sure , but it also represents a fundamental part of the ‘ new reality ’ in which we exist . The highlighted exchange , and millions of others , are unfolding throughout our communities , and while it is undoubtedly weird — relative to
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