SUSTAINABILITY 50 years of discussing the weather — it is also oddly magnificent . During an existential crisis , spreading the word about the myriad positive aspects of the coronavirus vaccination is a highly impactful wingman to public sector campaigns , while also providing an antidote ( quite literally ) to the wildfires ofanti-vaxx flimflam .
It is proof , above all , that the human race is starting to consciously wrestle with the ultimate sustainability challenge — the continuation of humanity ( and , of course , being able to ‘ go down the pub ’). It ’ s been a mesmeric event for humanity , yes , but the shot in the arm for the business superorganism should not be underestimated either .
Navigating new terrain Private sector ingenuity has been key to the emergence of a fast-tracked COVID-19 vaccination . Labwork , molecular wizardry , fundamental understanding of the virus and rebooted clinical trials unfolded at mind-boggling speed — all underpinned by the digital era .
Essentially , a decade ’ s work was undertaken in a few months . While most of the human race were fighting each other over linguine or emptying supermarket shelves of toilet roll , in a post-apocalyptic frenzy , Pfizer / BioNTech ( or , as I overheard someone say , ‘ Pfizer / Beyoncé ’), Moderna , Johnson & Johnson , Oxford University , AstraZeneca and a host of other pharma companies and institutions were taking on the conundrum of a lifetime .
Make no mistake , if all this had happened in 1995 or at the turn of the century , or even 2005 , the prognosis for humanity would
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