PEOPLE MOVES
DR NICOLA ROBINSON
FROM : MCDONALDS TO : KP SNACKS
WAS : DIRECTOR , GLOBAL SUSTAINABLE SOURCING NOW : HEAD OF SUSTAINABILITY
Nicola has been a trailblazer in the arena of sustainability for many years , particularly with her work at McDonald ’ s . During her time at the fast food giant , she chaired the Sustainable Agricultural Initiative ( SAI ) and led the pioneering move to greater beef sustainability . She has now taken her skills to a UK-based company with major reform in its sights . Indeed , this role has been newly created by KP Snacks . Crisps – from the inside out – are the ultimate ‘ guilty pleasure ’, while most of the unpleasant plastic packaging remains entirely unrecyclable . It ’ s crunch time for the industry , but a seasoned sustainability presence like Nicola will relish the challenge .
“ My new role is a strong signal of the importance KP Snacks will be placing on their sustainability performance . There is already a significant amount of impactful sustainability work embedded throughout the business , and I ’ m looking forward to building on this , so that people can continue to enjoy snacks that not only taste great , but also do good , long into the future ”
16 July 2021