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“ My role as CEO is to connect with people , and it helps that I ’ m a positive person , but these are extraordinary times ”
TOM VAN AKEN CEO AT AVANTIUM the visual is very clear . Of course , it ’ s nice if the customer sees something that they like , and it ’ s good for the planet .”
As detailed in Sustainability ’ s interview with NAVEX Global ’ s Karen Alonardo , environmentally positive moves are more popular in the Millennial generation . What would Tom say to other CEOs and businesses who are considering abandoning fossil fuels ?
“ I don ’ t think there are many that are . Let ’ s make sure that we increase the number of CEOs that do . I ’ d talk about the way that we are using materials now , which is not sustainable . It requires more innovation and challenge . Part of my life is to change people
92 July 2021