A further feat of digital transformation is shifting procurement and marketing functions online , with almost 50 % of its marketing processes through an online platform and nearly all of its procurement being carried out via digital means .
“ We are slowly moving to digital — just like COVID-19 spurred other industries to adopt touchless services and contactless delivery . Face-to-face negotiation is a thing of the past ; it ’ s all ecommerce ,” says Misra , as he reiterates why the firm has shifted its procurement functions online .
Shaping the future of mining in India As the firm moves forward in implementing its sustainable developments and environmental initiatives , technology and corporate strategy are going to play important roles in achieving them alongside its increasing output . The use of natural resources is critical as they shape the company ’ s production as well as its procurement and operational resilience .
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