Alexander Sims
FORMULA E
Alexander Sims
TITLE : DRIVER COMPANY : MAHINDRA RACING have a tremendous opportunity and we want to plant the flag to guide the rest of the championships ,” says Alberto Longo , Co-Founder and Chief Championship Officer at Formula E .
“ There is a lack of opportunity for girls today , which probably comes from poor education as well . I ' m a firm believer that girls can actually compete against the men in this sport .”
Driving economic value sustainably As motorsport is hot on press coverage , there are ample opportunities to speak to
Sims and his team at Mahindra are playing their part in reducing the amount of plastic in the ocean . Utilising FE ’ s unique Fanboost function , he is able to promote the cause and encourage his loyal fans to help the team remove 10 plastic bottles for every vote .
By day , he races for the Mahindra team , but is a sustainability advocate through and through , sourcing renewable energy for his home and purchasing sustainable household products . The platform provided by FE allows him to further encourage sentiment shifts , as he travels with the organisation across the globe .
the leaders in the organisation , and they ’ re not shy of a discussion about sustainability and how FE catalyses a shift in the broader economic strategy . FE showcases some of
sustainabilitymag . com 49