Jamie Reigle
FORMULA E
Innovation and Leadership The event in Berlin is one of many occasions where motorsport has displayed technical innovation for the benefit of both the teams racing and further application outside of the track . Daniela Lužanin , Head of the ABB Formula E partnership at ABB , divulges the multiple facets of engineering that ensure the smooth operation of the events and explains how every successful race can be leveraged in business .
“ We decided to join as of season four , because it was a perfect fit with our vision and values , with everything we do in our e-mobility business to promote the future of e-mobility . Since then , we have also expanded into different areas ,” says Lužanin .
Jamie Reigle
TITLE : CHIEF EXECUTIVE OFFICER COMPANY : FORMULA E
Sports is a major part of Reigle ’ s career history , with over 10 years working in corporate development at Manchester United , as well as executive positions for the Los Angeles Rams and Extreme E . His education background in business and economics led him through these roles to eventually reach his current position and oversee the teams at FE . Gaining the position as the CEO of the organisation required Reigle to undergo a rigorous selection and vetting process to take on the leadership role .
ABB supports many of the events ’ functions , including protection from blackouts – leveraging its UPS technology to ensure continuous broadcasting of the event – the OPTIMAX solution deployed to manage
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