Sustainability Magazine July 2023 | Page 24

» The biggest challenge is aligning circular principles with a company ’ s strategy , vision and culture . It is one thing to establish internal corporate ESG goals and take reasonable steps to meet them . It is entirely different to adapt a corporate or product line strategy and bet that a circularity-based business model will meet shareholder expectations . The best way to pull that strategy together is to break another big challenge manufacturers face : silos . As you read this , somewhere in the world a controller at a manufacturing company has pulled a team together to assess how to successfully

“ SUCCESSFULLY INCORPORATING CIRCULARITY INTO MANUFACTURING IS NOT EASY . IT REQUIRES ADAPTING CORPORATE CULTURE TO ENSURE EXPECTATIONS MEET THE OUTCOMES THAT I DESCRIBED ABOVE WHILE CONTINUING TO MEET STAKEHOLDER EXPECTATIONS ”