STRATEGY
The Paris 2024 Olympics this month will be all about those unforgettable moments of human achievement .
The fastest , the strongest , the bravest , the greatest : all of these titles will be bestowed on the athletes .
But who will talk about the cost ? Our planet is rather like the wobblylegged marathon runner who is totally out of resources . So we just keep making it run further .
Olympics , football World Cups , international tours by musicians and comedians … never mind the atmosphere , feel the atmosphere .
It begs the question : is it possible to deliver carbon-neutral events ?
In fairness to the Paris 2024 organising committee , sustainability is a highly visible subject .
It says : “ Paris 2024 , with the first Olympic Games fully aligned with Olympic Agenda 2020 , promises to deliver spectacular Games that are more responsible , more sustainable and more inclusive .
“ The organisers have laid out a cuttingedge plan to halve the Games-related carbon footprint compared to previous Games , with innovative solutions for energy , food , venues , transport and digital services .”
More of Paris later , though .
112 July 2024