Sustainability Magazine July 2024 | Page 126

SUSTAINABLE TEXTILES

Across much of the globe , the appetite for new clothes seems insatiable . Fashion trends mean many people refresh their wardrobe once or twice a year . It appears to be an industry that is a hopeless case when it comes to embedding sustainability .

But this bleak view is not shared by CSOs and other leaders at apparel companies . They are seeing a vision distilling and have real hope that net zero and fashion can one day be mentioned in the same sentence .
Debbie Shakespeare is Senior Director of Sustainability and Compliance at Avery Dennison .
Speaking to Sustainability Magazine , her enthusiasm for that vision is undiluted . Debbie started at Avery Dennison in Procurement , then in Supply Chain . Moving to Sustainability seven years ago is something she has never regretted .
She says : “ What I love is just the range of what I ’ m doing . One minute I can be talking about human rights and social issues . The next minute I ’ m talking about climate change , then I ’ m talking about traceability and transparency of supply chains .
“ I get an equal amount of satisfaction out of all of them .”
Avery Dennison supplies physical and digital labelling for the apparel industry . If you buy a shirt , trousers , socks , there is a good chance that the main label , the tags , the brand logos and even the washing instructions label were produced and applied by the company .
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