Sustainability Magazine July 2024 | Page 53

In the world In the of world technology of technology , innovation , innovation is the is the Customer Customer centricity centricity at the at core the core cornerstone cornerstone of progress of progress . For Matt . For Pfile Matt , founder Pfile , founder of Pfile Pfile emphasizes emphasizes , “ Our , “ Our customers customers are are at the at the heart Crane Data of Crane Centers Data , innovation Centers , innovation has been a has lifelong been of everything heart of everything we do . As we former do . As customers former customers pursuit fueled a lifelong by a pursuit passion fueled for engineering by a passion and for a ourselves ourselves , we , understand we understand their their approach approach to design to desire to engineering make a meaningful and a desire impact to make . “ I ’ ve a always meaningful and design develop and solutions develop that solutions exceed that their exceed their been interested impact . “ in I ’ ve engineering always been and interested how things expectations .” This .” This customer-centric mindset mindset work ,” Pfile engineering reflects , and “ which how led things me to work pivot ,” Pfile fromreflects , drives drives Crane Crane to continually to continually innovate innovate and deliver and deliver banking “ to which network led me engineering to pivot from early banking my to network value value to their to their clients clients . . career .” engineering Pfile ’ s journey early eventually in my career brought .” Pfile him ’ s journey to Google , eventually where he spent brought over him a decade to Google leading , where he Innovation Innovation is the is key the to key driving to driving meaningful meaningful data center spent site over acquisition a decade and leading overseeing data center third site change change in the in industry the industry party data acquisition center leasing and overseeing . It was during third his party time data

Crane Crane ’ s Portland ’ s Portland project project is a is great a great example example of their

Google that center Pfile leasing recognized . It was a during critical his need time for at commitment of their commitment to sustainability to sustainability and innovation and . In innovation Google . “ My that experience Pfile recognized led me to a recognize critical need for collaboration innovation with . In collaboration Principal Asset with Management Principal ,

the need innovation for innovation . “ My when experience it comes led to me data to recognize Crane Asset is developing Management a 100 , Crane + MW is data developing center a 100 + centers the which need ultimately for innovation became when the genesis it comes ofto data campus MW data next center to a wastewater campus next treatment to a wastewater plant . This Crane ,” centers Pfile explains which . ultimately became the genesis strategic treatment location plant allows . This Crane strategic to use location recycled allows of Crane ,” Pfile explains . water Crane for cooling to use recycled and is designed water for to cooling support and highdensity designed applications to support such high-density as machine applications learning and

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Not just another data center company At Crane Not , the just focus another is clear : data develop center and operate company artificial such intelligence as machine . learning “ We ’ re excited and artificial to leverage hyperscale At Crane data centers , the focus for is large clear enterprise : develop users and operate . our intelligence innovative designs . “ We ’ re to excited further to enhance leverage the our But Crane hyperscale is not just data another centers data for center large provider enterprise . users . sustainability innovative of designs our data to center further ,” enhance Pfile adds the . Their leadership But Crane team is not has just extensive another experience data center provider . sustainability of our data center ,” Pfile adds . working Their for companies leadership such team as has Google extensive , Meta experience , and With their strong committment to innovation , Apple , and working they are for fundamentally companies such reimagining as Google , Meta , and sustainability With their , and strong customer commitment centricity to innovation , Crane is , data center Apple development , and they are with fundamentally a strong focus reimagining on poised sustainability to transform , and the customer data center centricity industry , Crane and sustainability data center , customer development centricity , with and a innovation strong focus . on pave is the poised way to for transform a more sustainable the data center future industry . sustainability , customer centricity , and innovation . and pave the way for a more sustainable future .

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