NATURE
“ Sustainability is built into how we innovate and operate, helping organisations grow, creating opportunities for individuals and communities and supporting a more resilient future”
Jen Huffstetler Chief Sustainability Officer HP
While the future of a resilient enterprise does not depend solely on combining innovation and nature-based expertise, this approach is increasingly seen as an influential catalyst for change.
This transition requires embedding sustainability throughout the organisation. Jen says the most effective path forward is for individuals across every corporate function, from procurement and supply chain management to operations, to embed sustainability directly into their own areas.
“ The biggest thing I encourage everyone [ to do ] is to have a domain that you love and bring sustainability to it. Because that’ s how we’ re going to solve the challenges, when every single function in a corporation, in a school, in the government really understands what they can be doing to lower their impact on the planet.”
94 July 2026
HP partners with WWF to take actions that are positive for forests