FRASER MCINTOSH
“ DRS has the potential to be one of the most significant shifts in UK packaging policy in a generation”
Fraser McIntosh Head of External Affairs and Sustainability SBF GB & I
FRASER MCINTOSH
TITLE: HEAD OF EXTERNAL AFFAIRS AND SUSTAINABILITY
COMPANY: SUNTORY BEVERAGE AND FOOD GB & I
INDUSTRY: FOOD & BEVERAGE LOCATION: UNITED KINGDOM
Fraser first joined SBF GB & I in 2016, working in communications before taking responsibility for sustainability in 2023. He focuses on driving the business to reach its carbon emissions reduction targets.
What can the UK learn from Ireland’ s DRS? Ireland’ s DRS was launched in 2024, with the deposit ranging from € 0.15- € 0.25( US $ 0.17-US $ 0.29), depending on the size of the container.
Since its launch, the scheme has successfully collected more than two billion drinks containers across the Republic of Ireland. Many companies are learning from Ireland’ s implementation and adjusting policy and practices ahead of the UK’ s DRS.
One of these companies is Suntory Beverage and Food GB & I( SBF GB & I), which produces popular British drinks including Lucozade and Ribena. SBF GB & I produced a whitepaper following the launch of Ireland’ s DRS examining consumer behaviours and exploring how businesses can thrive under the scheme.
Fraser McIntosh, Head of External Affairs and Sustainability at SBF GB & I, says:“ The early creation of an industrywide working group was critical to the implementation of the Irish scheme."
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