Sustainability Magazine July 2026 | Page 52

NET ZERO
At the time of the Dubrovnik leg of the tour, Jamie Copas had been CEO for four months. He says the aim is to build a strong, year-round narrative that captures global attention and that the goal is to scale up operations to establish a highly competitive grid backed by more international events.“ We want 12 teams and 15 races,” he says.“ We’ re speaking to a multitude of different cities around the world and it starts with a beautiful iconic location on a waterway that works for us.
“ It has to be long enough, wide enough, deep enough and calm enough, but we also look at where we can best tell our stories. The next two, three, five years is about growth to more races.”
Next-generation fleet engineering The strategic growth plan aims to expand the championship’ s reach, with a target to grow the global fanbase by five to 10 times. To support this, the technical division is already drawing up blueprints for advanced marine transport solutions that will influence the broader maritime sector.
“ We’ re looking potentially at a second fleet,” Jamie says.“ All of the learnings that we’ ve had for the first three seasons will be built into that. So we’ ll have smaller, lighter, more powerful batteries.
“ We’ ll work even more on the architecture of the boats so that they have less impact, go faster, do all of the things you like, but then we take that technology and we’ ll pass it on to other people. And then other people will go:‘ Well, we can do that with our waterborne mobility’.”
52 July 2026