NET ZERO
Clean aquatic mobility solutions The structural foundation for these conservation victories is the advanced electric propulsion technology engineered into the RaceBird vessels. By designing high-performance hydrofoils, E1 provides an active testing ground for clean maritime technologies, fast-tracking solutions for an industry that historically lags behind land-based electric vehicle sectors.
These vessels reduce environmental disruption compared to traditional combustion craft. Carlos says that the boats completely eliminate fossil fuels, relying on batteries charged by renewable energy or sustainably sourced biofuels. The specialised hydrofoil design minimises wake generation, preventing the shoreline erosion that threatens fragile coastal habitats.“ We also avoid chemical pollution and noise pollution, which is reduced by 50 times relative to the same power combustion engine,” Carlos says.
To raise awareness and spread the use of these technical and environmental achievements, E1 has its high-profile celebrity team owners. Rather than relying on standard endorsement models, the championship integrates its stars into a comprehensive communication ecosystem.
Jamie explains that this approach unifies 20 pilots, 10 teams and 10 celebrity owners into 40 powerful voices capable of building a continuous narrative across the year. The series structures this strategy around steady narrative“ bonfires” punctuated by major race“ fireworks” to maintain constant corporate and consumer engagement.
60 July 2026