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Celebrities actively champion the sustainability message, using their profile to speak directly to entrepreneurs, scientists and policymakers.“ We don’ t force people to tell our messages,” Jamie says.“ They tell them because they want to.”
Decarbonising global sports logistics This integrated storytelling method ensures that the championship’ s fundamental messages regarding sustainability and gender parity reach non-traditional audiences worldwide.
To preserve its organisational credibility, E1 strictly audits its commercial associations, turning away partners that fail to meet rigorous ESG criteria.
“ Our reputation is really important to us and we want to work with partners that are like-minded,” Jamie says.
This structural integrity extends to event logistics and sustainable sports tourism. By using advanced broadcasting technologies, the series loops all production feeds back to a centralised hub in London, meaning commentators and technical production staff do not travel to the venues.
62 July 2026