Sustainability Magazine June 2022 | Page 145

SUPPLY CHAIN

“ FIRMS ARE LOOKING AT WAYS TO NOT ONLY MEASURE

THEIR PERFORMANCE IN THESE AREAS , BUT TO TAKE AND REPORT ACTIONS ”

businesses turn to respected bodies for industry standards or to organisations such as the ISEAL Alliance for insights and best practice .
Sustainability transparency eliminates potential greenwashing Sentiments around brands are changing , including those that retain loyal customers worldwide . As more consumers become invested in the sustainability of their favourite providers , ESG has become a competitive advantage for businesses . Many brands have the power to make sustainability commitments , but without the necessary data to back them , it can leave them prone to greenwashing claims .
Sustainability benchmarking is a useful tool for helping supply chains discover more about each process and implement the necessary strategies to achieve ESG compliance . It also shows the consumers — whose mindsets are adapting to sustainability agendas — that business practices are compliant with ESG trends .
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