B CORP CERTIFICATION HAS BECOME THE GOLD STANDARD OF SUSTAINABILITY – WE EXPLORE WHETHER IT ’ S A VALUABLE CREDENTIAL OR A GLORIFIED GREENWASHING TOOL
B CORP CERTIFICATION HAS BECOME THE GOLD STANDARD OF SUSTAINABILITY – WE EXPLORE WHETHER IT ’ S A VALUABLE CREDENTIAL OR A GLORIFIED GREENWASHING TOOL
Sustainability has become a somewhat murky term . With businesses fighting it out to be the biggest , the richest and , nowadays , of course , the greenest , it can be hard to know which ones should actually be trusted .
Luckily , the business world has B Corp certifications , which puts companies to the test to ensure their credentials have been earned honestly , rather than being artificially dyed green .
What is a B Corp ? B Corporations , informally known as B Corps , are businesses or organisations that have voluntarily met the highest standards for social and environmental performance ; in other words , they ’ re doing everything they possibly can to create a better future for people and the planet .
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