Sustainability Magazine June 2023 | Page 51

Seep ’ s story

Seep ’ s story

I never thought I would be the founder of my own business , but once the concept of Seep came to mind , I just couldn ’ t shake it . I had always been an eco-conscious shopper , so I noticed that , although there were some really great challenger brands , there were a number of gaps in the market , such as sponges , clothes and brushes . It didn ’ t make sense to me that oil is dug out of the ground to make bin liners , for us to fill them with rubbish and then bury them back into the ground . I knew that something needed to be done . Although I was fearful of starting out at first , I knew I didn ’ t want to tuen a blind eye to the problem . So I founded Seep , which provides sustainable cleaning tools and kitchen utensils .
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