purchases have on the environment – with 75 % of US consumers reporting it ’ s a priority for them – more businesses are pledging ecofriendly standards , only to fall spectacularly short . In fact , 42 % of companies have been said to exaggerate sustainability claims , according to research from The European Commission .
B Corps are , therefore , an avenue that businesses can venture down to prove they ’ re living up to their claims . But the crucial question surrounds whether B Corp really is the gold standard it ’ s claimed to be ?
“ As so many companies greenwash , it can be hard to know which ones are genuinely prioritising positive change ,” Laura says . “ B Corp certifications hold companies and
75 % of US consumers say the impact their purchases have on the environment is a priority concern
“ B CORP HAS MADE ME THINK MORE DEEPLY ABOUT THE DECISIONS I AM MAKING AND THE IMPACT SEEP IS HAVING ON SOCIETY ”
LAURA HARNETT FOUNDER , SEEP
42 % of companies have been said to exaggerate sustainability claims
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