ESG
founders to a standard that they need to adhere to across five key areas : environment , governance , people , communities , and customers . I ’ ve found that , as a business owner , B Corp has made me think more deeply about the decisions I am making and the impact Seep is having on society .” Reaching B Corp status will therefore help to eradicate greenwashing , with Heidi stating there ’ s “ no room for it ” in the B Corp community . She continues to state that , although the certifications have sparked debate as to whether the growing number of companies achieving the status weakens its validity , Heidi believes that more companies should strive to reach the criteria .
“ There has been some talk about whether the number of businesses joining the B Corp community dilutes the message ; I think the more the merrier . It ’ s a great achievement to meet the 80-point benchmark , and we need more businesses to commit to making an impact .”
Good Innovation ’ s Yvonne supports this idea , suggesting that this is often where B Corps are “ misunderstood ”. “ Some people might say the number of companies becoming a B Corp is weakening its impact ,” Yvonne explains , “ but if you look at it in terms of what it was set up to do , then more certified members can only be a good thing .”
For companies that go above and beyond , B Corp awards the ‘ Best for the World B Corp ’ status to the top 5 % of B Corps . Seep was one business that achieved this status last year for their environmental impact .
“ As a founder , you can easily beat yourself up thinking you ’ re not doing enough ,” Laura says . “ Although there ’ s a lot of discussion around B Corps , I truly believe that it is the most robust system to demonstrate that a company is sustainable .”
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