SAP ERIC VAN ROSSUM
SAP ERIC VAN ROSSUM
TITLE : CHIEF MARKETING OFFICER FOR CLOUD ERP a five-year-old version of ERP , while your competitors are out there introducing new AI tools to the delight of customers , that ’ s not a good place to be .”
The key value driver behind the new approach to ERP , Eric explains , is the ability to be innovation-ready .
“ What every business leader wants is a system that enables them to use the latest innovations today , not three years from now , so they can take advantage of new opportunities to further differentiate themselves and grow their business . And those are things only the cloud can enable .”
Eric van Rossum is Chief Marketing Officer for Cloud ERP at SAP , overseeing product marketing for the company ’ s cloud ERP portfolio . He serves as the strategic bridge between product development and customer acquisition , ensuring product messaging and positioning are attuned to customer needs , and facilitating the successful launch and adoption of products in the market . Eric has been with SAP for 24 years and brings a wealth of experience across functions including consulting , sales , corporate strategy , and support .
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