An International Paper employee inspects a large roll of paper that will be converted into sustainable corrugated packaging
Managing short-term, long-term and value-driven priorities Sustainability leaders are constantly juggling a multitude of expectations and priorities. Managing goals that stretch decades into the future, while working in organisations that often operate towards quarterly targets, is a challenge that few other C-suite roles face.
“ With the short-term driving some of our day-to-day work – and it needs to – we constantly have to consider our organisational mission, our values and continue to be the sustainable packaging solutions provider of choice,” Sophie says.“ If we can keep those things as our north star, what we’ re doing today is building resilience for the future in the space of sustainability. This is why it’ s so critical for sustainability principles to be embedded in our business strategy – it doesn’ t then matter if it’ s a quarterly or a decadal ambition,
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