ENERGY TRANSITION
actively monitoring, maintaining and optimising their infrastructure.
We have a customer portal that gives customers real‐time visibility into their impact – hour by hour. They can see energy consumption, kilowatt‐hour reductions. We also translate that data into real‐world outcomes like cars taken off the road or miles not driven. They can also get alerts when doors are left open, lights are left on and more. It transforms reporting from periodic, backward‐looking statements into a living, operational dashboard.
Q. AS CMO, HOW DO YOU ALIGN YOUR MARKETING WITH THESE OPERATIONAL PROOF POINTS?
» For me, it really starts with the data. We have a facility-smart grid that’ s capturing billions of data points across our customer base every day, so we have a very real understanding of what’ s actually happening by site, by brand and by region.
That’ s what drives our marketing. We focus on real outcomes, energy reduction, cost avoided, operational impact and carbon emissions reduced. That’ s what shapes our messaging, content and thought leadership.
Credibility also matters. We’ ve been at this for 10 years. We’ re growing 50 % year over year, we’ ve raised over US $ 1bn in capital and we’ ve been on the Inc. 5000 for five consecutive years. That reinforces that this isn’ t just a story, it’ s working at scale.
At the end of the day, marketing’ s role is to translate all of that into something simple and credible that customers and stakeholders can actually trust.
84 June 2026