CIRCULAR ECONOMY
“ We already have good technologies in place, but we need to work even harder to make packaging 100 % recyclable and 100 % recycled”
Larissa Ogera D’ otaviano Sustainability Director Valgroup
Industry momentum There has been significant emphasis on new materials for sustainable packaging in recent months, particularly in the food and drink sector, as consumers focus more on their own environmental footprints.
Waiākea Hawaiian Volcanic Beverages uses 100 % post-consumer recycled plastic for its water bottles and recently introduced a net-carbon positive, algae-based ink for its packaging.
But it is not just start-ups and small-scale enterprises focusing on sustainability. US major food group Kraft Heinz introduced a fully recyclable ketchup bottle cap, while in January 2024, drinks producer Coca-Cola revealed its first-ever 100 % plant-based plastic bottle, known as the PlantBottle.
Smurfit Kappa, one of the world’ s largest paper-based packaging manufacturers, offers sustainable, biodegradable and recyclable products to serve industries ranging from food to e-commerce.
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