T he last year or so has seen a massive increase in the number of committees , interest groups , governments , news outlets and more , talking about waste in its many forms . While all of these conversations are vital in driving forward all of us to think about the impact we make on the world , it has led to some greenwashing – implementation of changes that on the surface appear to be for the better but , on the whole , aren ’ t . For example , paper straws that aren ’ t recyclable and biodegradable cups that require segregated collection and specific environments to be composted .