C lothing manufacturers and retailers have become a central pillar of interest for the environmentally and ethically conscious consumer . ‘ Fast fashion ’ - clothing rapidly mass produced to ensure retailers are stocked with the latest trends - bears the brunt of shifting attitudes to clothing consumerism and its negative impact on the environment . There is also greater awareness , thanks in part to groups like Good on You , of the treatment of workers along the supply chain , the nature of the materials they use , and the air miles that any given garment racks up on its convoluted journey from the catwalk to your back .