H & M Conscious : Sustainable fashion through recycled clothes
H & M Conscious : Sustainable fashion through recycled clothes
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reality to the work it espouses . Evidence of this comes with the site ’ s pioneering transparency later which offers unparalleled detail for each garment ’ s origins . By clicking the ‘ Product Sustainability ’ tab on each article ’ s page , customers can view its materials , how those materials are fashioned , the suppliers of those materials , and details of the factories where they were produced . This is enabled by H & M ’ s commitment to sourcing from independent suppliers , narrowing the supply chain down and easing transparency . We had the pleasure of speaking with Anna Gedda , Head of Sustainability for the Group , at Web Summit 2019 , and she views this as essential to the company ’ s strategy for delivering profitable , sustainable operations .
“ Transparency is an area that we see is growing quite tremendously , and the need for transparency is really for building customers ’ trust in what they ’ re buying ,” she says . “ We make it easier for them to know the quality and background of the products , and to be able to compare them . We launched our transparency layer on
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