The IMPORTANCE of a sustainable brand
88 % of respondents to a McKinsey survey said that more attention should be directed towards reducting pollution from the fashion industry , and therefore businesses are responding with consumer transparency .
Consumer agendas are changing and so should those of businesses . As the general customer mindsets shifts toward more sustainable purchasing and lifestyle , companies are now making the necessary changes to adapt .
We have often spoken about circular economies and company initiatives to offer more eco-friendly and inclusive products that create less waste or will utilise materials that can be recycled back into the industry .
A prime example of the increased consumer sentiment can be found in the fashion industry . More and more businesses are reacting by publicly sharing their sustainability credentials and providing more insights to consumers as they shop — whether that is online or in stores .
� EVIATION AIRCRAFT The Israeli aviation company , Eviation Aircraft announces engine testing for the world ’ s first all-eletric passenger plane
� BENTLEY MOTORS Bentey Motors carries out a successful test drive of a fleet of nine Flying Super Hybrid models , representing its latest step toward net-zero emissions
� WWF Plastic pollution still affects around 88 % of marine life and the WWF calls for an international treaty to tackle microplastics
� US CONGRESS Questions remain regarding the sustainability of cryptocurrency as the US Congress further investigates the environmental impact of blockchains .
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