PETRONAS with my experience across a number of sectors , knowing perhaps where the pitfalls are , and drawing good examples , I think that will come to a good stead here at PETRONAS .”
Fascinated by innovation , Wolff-Bye was drawn to a career in sustainability .
“ I believe in the private sector enterprise . Basically , business is where innovation happens . Business really is there to serve its customers and fulfill their needs , it makes the world economy go round . Coupled that with sustainability , I think you have a golden combination of transforming society for the better and for a better future , so I think that ' s my motivation for working in sustainability .”
The impact of COP26 Over the years , Wolff-Bye has attended many COP events , including the most recent one in Glasgow , which ended up in a compromised agreement .
“ Now , of course , because our climate system is deteriorating , every community across the world will sense a change in the climate , and it ' s a great concern . These COP meetings have become the beacon of hope . There is no other process in the world that actually can bring momentum to action on climate change , so expectations are always incredibly high .”
For the first time , Wolff-Bye feels that there was a high level of participation from the private sector . People were showcasing the newest technology , matching finance with projects , seeking customers and bringing solutions together .
“ To me , it was really a momentous COP , but of course everything can be improved . The world is changing , and with that also the COP process must change .
“ Now it ' s important to also bring the real economy into this , because it is the polluting sectors and the consumers of polluting
42 March 2022