NET ZERO
The introduction of the Science-Based Targets initiative ( SBTi ) marked a shift away from a culture of greenwashing or , more accurately , the ability for companies to easily get away with
WRITTEN BY : BLAISE HOPE
Born out of a collaboration between major international organisations and nonprofits , the stated goal of the SBTi is to show companies best practises for curtailing emissions and provides them with resources , advice and data on how to achieve net zero . It helps them set targets , meet them and articulate how they are going about it .
Calls for sustainability have regularly come hand-in-hand with corresponding calls for accountability from those making commitments as well as those avoiding them altogether . The 2020s is a new era , however , where even the holdouts are accepting that change is happening and will need to happen , wholesale .
We wanted to put a spotlight on one industry in which the SBTi focus on emissions as well as plastics , waste , recycling , pollution , community welfare , supply chain accountability , and customer welfare are all relevant : consumer goods .
We will take a closer look at three major multinationals : what they have pledged and what they are doing . The three companies cover an enormous range of products and maintain sales and supply chains on every continent and in even the most remote regions . This is not meant as an exposition of the consumer goods industry but rather a snapshot of what different companies , headquartered on different continents , are doing . More importantly , it is a picture of the public commitments and statements they have made . sustainabilitymag . com 87