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Shiseido Shiseido , a multinational cosmetics firm based in Chuo City , Japan , announced its accreditation under the SBTi in 2020 . That was a big year for the company ’ s Sustainability mission as a whole .
In 2020 , Shiseido announced the formation of its Sustainability Committee , “ a dedicated body to ensure detailed discussion and timely management decisions concerning sustainability issues .”
In 2019 , the firm had already endorsed the Task Force on Climate-related Financial Disclosures ( TCFD ) recommendations , and in its 2020 Sustainability Report said it had “ analysed risks and opportunities associated with the transition to a carbon-free society , as well as those posed by drastic changes in the natural environment .”
That report laid out Shiseido ’ s three-pronged strategy of reducing its carbon footprint , as well as developing sustainable products and procurement practises , and revealed that it had redesigned the manufacturing process at both new and existing factories , introducing more efficient equipment , switching to lower-impact energy sources and using renewables . Shiseido has promoted the installation of solar power systems at sites in Japan and abroad as well as using hydroelectric power when possible .
As well as emissions , Shiseido also set medium term targets for palm oil , paper , water , and waste , and plans to make its product containers 100 % sustainable by 2025 .
Shiseido-branded products are some of the most recognisable in cosmetics and it is a major player in the Asian market . As with P & G and Unilever , the weight of its commitment is one thing - but the weight of all its branding is something else entirely . These brands touch every aspect of household life . So , in turn , do their public actions and commitments .
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