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Wise Wolf glass bottles are 100 % recyclable
We have also launched a new wine brand , Wise Wolf , which is bottled in 100 % post-consumer recycled glass and is 100 % recyclable . We are proud to lead the wine industry with Wise Wolf ’ s innovative reimagining of what wine can be , rewriting the rules around traditional wine packaging .
Not only is Wise Wolf certified carbon neutral , but it also comes in a distinctive recyclable glass bottle , made up of 95.1 % recycled materials . The labels are made from 100 % recycled paper and the closures are made from 100 % recycled plastic . Even the outer cases are made from 100 % recycled paper pulp .
Every element of the packaging has been carefully considered , including bottle shape and size . From head to tail , the total pack is made from 95.1 % recycled materials and can be recycled again . The remaining 4.9 % consists of a virgin liner and bonding agents , used within the packaging . We ’ re on a journey to reduce this further and improve each element of the packaging .
For the range being sold in Europe , we have consciously chosen to source our wines from regions that reduce the ‘ wine miles ’; in this case , France .
“ Although glass is a great material with many benefits relating to recyclability , transporting and manufacturing , it is currently a greenhouse gas-intensive process ”
24 March 2023