ESG with a long-term view see benefit in doing good .”
Verizon has certainly taken that long-term approach , establishing its CSR strategy 12 years ago and “ thinking about how to build programmes , embed measurement strategies , and how to show up in the marketplace ”.
Kirk says Citizen Verizon is rooted in the company ’ s long-term approach of building technically rigorous programmes , hiring subject matter experts , leveraging every part of the business , and implementing disciplined measurement month over month , as well as external third-party measurement and validation .
“ We think about measuring the shortterm , mid-term and long-term impact that we are having on individuals and society as a whole ,” says Kirk .
“ Because we have such a disciplined approach , we always understand where we are from a quantitative perspective . From a qualitative perspective , we have the ability to understand the impact we are having through testimonials , first-hand accounts , and other strategies .
“ For example , for Verizon Innovative Learning , we also measure student performance and for our work with small businesses , we analyse if those small businesses are more effective and growing . Meaning , in addition to quantitative , we have qualitative .”
Social impact success And this is where one of the biggest ‘ problems ’ around measurement and reporting emerges – what does success look like ?
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