Sustainability Magazine March 2024 | Page 99

TECH & AI

“ THE PROBLEM TODAY IS THAT CARS ARE ALL TALKING A DIFFERENT LANGUAGE ”

JOHN WALL SENIOR VICE PRESIDENT AND HEAD OF BLACKBERRY QNX , AND TARUN SHOME , PRODUCT MANAGEMENT DIRECTOR AT BLACKBERRY IVY
The complexity of vehicles as IoT endpoints Firstly , we turn to the experts to describe the current automotive landscape and how technology fits into the equation . Wall highlights the complexity of the vehicles today that are becoming the most intelligent endpoint device that we ’ ve ever seen .
“ With the complexity of vehicles and the variety of manufacturers comes a plethora of different developers , architectures , and software stacks ,” says Wall as he outlines the diversity of the industry today . “ The car will soon become the most complex IoT endpoint there is , generating the largest amount of data with the largest number of sensors .”
However , it seems that , much like corporations ‘ speaking different languages ’ when it comes to sustainability , digital devices and cars often do the same , which is where business and cities must align to achieve the most efficient outcomes – i . e . put infrastructure systems in place for cars that support various communication methods .
“ The problem today is that cars are all talking a different language . And with smart cities on the horizon , connecting physical and digital worlds will only be achieved when all sensors and systems can communicate ,” says Wall .
“ Partnerships between like-minded automotive software providers , as well as
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