GREEN INITIATIVES
Technology and sustainability are becoming increasingly interconnected .
Among those at the forefront of this is Google , leading the charge in using innovation to create environmental impact .
Google was founded more than 25 years ago with sustainability as a core value , just as it is today .
“ We ’ re in our third decade of climate action ,” says Google ’ s Head of Sustainability in EMEA , Adam Elman , speaking at Sustainability LIVE London . “ Our programme and our plans are always evolving .”
Google believes that by leveraging innovative technologies – such as machine learning ( ML ) and artificial intelligence ( AI ) – it , along with others , can address climate change and “ help build a sustainable future for all ”.
Google ’ s approach to sustainability through climate technology Adam is quick to highlight the potential of AI in sustainability . Recent Google research alongside Boston Consulting Group ( BCG ) found that , by scaling up existing AI solutions , global greenhouse gas emissions could be cut by up to 10 % – equivalent to emissions across the entirety of the EU .
“ There ’ s a huge opportunity here in helping individuals , governments , cities and companies around the world really take action and not only reduce the impacts of climate change , but adapt to climate change ,” Adam says . “ We ’ re doing a lot of the work in the space of flood forecasting and wildfire detection , those sorts of things .”
144 March 2025