The commercial benefits of supporting more talented women in a meaningful way I don ’ t think are fully appreciated .
“ Whenever this support is done properly , like in Extreme E , I think we have shown what it can do .”
Catie adds : “ I think when you add a competitive element to a message you want to get across – whether it ’ s environmental or equality or anything else – teams know
how to be competitive and they know what they need to do to succeed and to make it happen .
“ That ’ s why Extreme E was successful . It wasn ’ t just having a token woman in the team as a media stunt . It was a case of every team needing to find a competitive woman or to train a woman to be competitive . Race teams are smart . They know how to be competitive , so it was a massive success from that side .
168 March 2025