D & I om Brady ’ s name is so synonymous with winning that he could loan it out to give others his sporting stardust .
The NFL quarterback , best known for two decades with the New England Patriots , won seven Super Bowls and five Super Bowl MVP awards in a stellar career .
Post-retirement he became the owner of Team Brady powerboat team in the E1 Series – going up against other owners who are used to winning , including tennis star Rafael Nadal , cricketer Virat Kohli and acting legend Will Smith .
And guess what ? Yes , Team Brady won the inaugural championship .
But in E1 , winning on the water is only one measure of success . The E1 Series was established to drive sustainability in the boating world , with each team held to account for its carbon emissions . At Team Brady , much of the responsibility for winning on and off the water is with Co-Team Principals Joe Sturdy and Ben King . They spoke to Sustainability Magazine about working for a global legend and pioneering clean , green boat racing .
How long have you known each other ? Ben : We met at university studying motorsport engineering . I quite quickly realised I wasn ' t an engineer – or wasn ' t
68 March 2025