D & I
“ WE RUN TEAM BRADY TOGETHER . WE HAVE OUR AREAS OF EXPERTISE : MYSELF A LITTLE BIT MORE ON THE COMMERCIAL AND STRATEGY SIDE AND JOE MORE ON THE PERFORMANCE SIDE ”
BEN KING , CO-TEAM PRINCIPAL , TEAM BRADY
passionate enough to be a very good engineer – so decided that I had more of an interest in the business and commercial side of motorsport and went down that route . I also had some time in automotive and a bit of time in the EV startup space as well .
Joe stayed on the motor sport engineering route and had a great career in Formula One and won a few championships with Max Verstappen and Red Bull .
We run Team Brady together . We have our areas of expertise : myself a little bit more on the commercial and strategy side and Joe more on the performance side . But we do very much overlap .
It ' s a pleasure to work so closely with someone who is also a very close friend .
Joe : We work together really well and our skills complement each other . And it ' s something that we ' ve learned from Tom that teamwork is super important .
How did you come to be leading Team Brady ? Ben : I used to work at McLaren Automotive and with the work that I was doing there I met Rodi Basso , who at the time was heading up the Motorsports Division . Rodi is now the CEO of E1 . We would catch up periodically and , during one of those meetings , he said : ‘ What are you guys doing in terms of electrification ?’ And then he went into this grand vision for an electric power boat racing championship .
I didn ' t really think much of it at the time . Fast forward a couple of years and Rodi had left McLaren and launched E1 with Alejandro Agag .
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