Adidas is one of the most sustainable global brands , being staunchly environmentallyaware before it was cool . In 2008 , Adidas AG — its parent company — executed a programme called ‘ Green Company ’ that was aimed at minimising natural resource consumption , reducing waste , and achieving carbon neutrality .

As of 2020 , the company has reduced 55 % carbon emissions , 48 % water consumption , and 50 % waste diversion , as well as 80 % paper consumption . In addition , Adidas has also implemented environmental standards across its operations , resulting in ISO certification in Environmental Management .

Axe , also known as Lynx in several regions , is a brand of male grooming products owned by the British company Unilever . The global FMCG giant is committed to reaching net-zero emissions by 2039 and pledged to the 1.5 ° C climate change commitment , endorsing SBTi across its entire operation , including with Axe .

The group is aiming to halve its use of virgin plastic by 2025 , in line with many incumbent guidelines about plastic packaging released by governments worldwide . Axe is contributing to this by aiming for all of its packaging to either be fully recyclable or to at least include a percentage of recycled materials . sustainabilitymag . com 143