NETZERO
resources or access to capital ”, which means “ companies in the sector need financial and non-financial support to get through this transition ”.
Access to financial support and the relevant data will help hotel groups in their efforts to decarbonise accommodation . “ These support actions range from raising general awareness , helping to channel demand towards sustainable accommodation , or providing easy access to capital and financial support programmes ,” García explains .
While many organisations would like to spearhead their own net-zero projects , due to the scale of their carbon footprints , many of them choose to offset carbon instead . Nevertheless , this shouldn ’ t cloud the commitment of the industry as businesses are continuing to act on their own emissions — and businesses such as the NH Hotel Group are highly committed to the cause .
“ NH Hotel Group was the first Spanish hotel company to establish emission reduction targets scientifically validated by the Science Based Targets initiative ( SBTi ),” says García , a feat that marks a crucial step towards net-zero carbon .
Carbon offsetting accompanies sustainability first-hand The scale of action required by hotel groups has left them seeking ways to have more of an impact , with one of the most efficient ways to achieve this being through carbon offsetting . While there ’ s some resistance to carbon offsetting in some industries , the hotel sector must undergo one of the
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