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to tackle the climate crisis . We just need to use them ,” asserts Adam Elman , the Head of Sustainability for Google Europe , Middle East and Africa .
“ Across the world today , data AI machine learning is really being used in the real world to take action .”
But , on the flipside , there are questions about whether sustainable technologies are the solution that the world is waiting for .
For Carl Ennis , the UK CEO of Siemens , while smart solutions present a fantastic opportunity , they aren ’ t enough in isolation .
“ Smart solutions , which are often what are required at community level , require
“ TECH IS NOT THE ANSWER TO EVERYTHING HERE , BUT WE DO BELIEVE IT IS A KEY PART OF THE SOLUTION ”
ADAM ELMAN HEAD OF SUSTAINABILITY , GOOGLE EUROPE , MIDDLE EAST & AFRICA an intelligent systems-led approach . Not only to the technological solution , but also to the commercial model that ' s used ,” Ennis explains .
“ Now , of course , if this were easy , we ' d already be doing it . Unfortunately , there are a wealth of barriers to creating better , smarter , cleaner infrastructure . And , somewhat disappointingly for the head of a technology company , I ' m sad to say that , in this particular instance , the challenge is not a technological one .”
According to Ennis , the answer to resolving this issue lies in a sociological sphere , not a technological one .
138 May 2023