Sustainability Magazine May 2023 | Page 171

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Outdoor
Yvon Chouinard , Patagonia founder
Creator : Fabian Marelli | Credit : AP Copyright : CORRESPONSALES _ FTP

Patagonia

CEO : Ryan Gellert
TOP 10 apparel brand Patagonia has emerged as a progressive , cuttingedge brand leading the way for others in the fashion industry . The brand has built its business model to have sustainability at its very core , rejecting fast fashion by creating high-quality , long-lasting products , and offering a repair-and-reuse programme .
Whether consumers need moisture-wicking tees or waterrepellant hiking shorts , Patagonia has a wide range of premium clothing that performs well , causing minimal harm to the planet . The brand ' s dedication to using 98 % recycled materials and their transparent approach to environmental impact has made them a company that truly values the health of the planet .
Patagonia ' s commitment to using Fairtrade , organic cotton and recycled materials is evident in their clothing and gear , making them the top choice for outdoor enthusiasts seeking durable , eco-friendly options .
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